Kritik

Es ist tatsächlich mehr oder weniger Zufall, dass ich erneut ein längeres Zitat von Seth Godin hier poste. Diese Worte hat Seth Godin 2001 veröffentlicht:

Five ways to be an unfair critic

Speak in absolutes.

That film you saw last night is, of course, “the worst movie I’ve ever seen in my life.” Heap as much negative thought into one sentence as possible.

Criticize not just the item in question but the background of the person or company responsible as well.

If you can point out how much you disliked something else from this source, by all means do so. Inclusion only compounds derision.

Criticize the motivation of the creator.

Maybe he’s doing it just for the money. Maybe he has some sort of secret political agenda. Better yet, the person behind the creation is certainly some kind of “wannabe” — a Robert Redford wannabe or perhaps a Tom Peters wannabe. In any event, “wannabe” is a great general put-down. Add 10 points to your critic’s score.

Criticize the taste and judgment of anyone who disagrees with your criticism.

An enemy of your criticism is your enemy — and needs to be criticized. Feel free to turn your enemy’s criticism back on him — and score extra points if you use his own words against him.

Make threats in your criticism.

Possibilities include threats to “tell everyone” or to destroy the reputation or property of the person you are criticizing. Alternatively, you can claim that you were threatened — and that the vituperation of your criticism is only one measure of your unwillingness to bow to threats.

Den gesamten Artikel bitte hier lesen: “The new culture of criticism is hurting you and your company.“.

Darauf gestoßen bin ich drüben bei Martin, der aus Seths Vorschlägen Tipps für besonders konstruktive Bildkritiken interpretierte.

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